Local SEO Checklist

Distance of address to point of search

How close your business is to the searcher directly impacts rankings.

Primary GBP category

Choosing the right primary category is one of the most impactful ranking factors.

Keywords in GBP title

Having relevant keywords in your business profile title boosts visibility.

Physical storefront address

A verified physical address in the target area signals legitimacy to Google.

Additional GBP categories

Secondary categories help your business appear for more relevant searches.

Complete Google Business Profile

A fully filled-out profile signals trust and relevance to Google.

Removal of spam profiles

Reporting and removing fake competitors can improve your ranking position.

Quality of reviews

Detailed, positive reviews with keywords help boost rankings.

Quantity of reviews

More reviews signal popularity and trust to Google.

Keywords in reviews

Reviews mentioning your services and location improve relevance signals.

Keywords in GBP landing page title

Align your landing page title tag with your target keywords.

Quality backlinks to domain/GBP landing page

High-authority links to your site strengthen domain and page authority.

Internal linking

Strategic internal links help distribute authority across your site.

Topical relevance (industry & geo)

Content that covers your industry and geographic area builds topical authority.